Digital Business Card for Service Businesses
Built for movers, contractors, and consultants who pick up leads mid-job. Capture the contact and context in seconds, follow up when you actually can.
One job you'd have otherwise forgotten about pays for My MASH Card many years over.
My MASH Card is a digital business card built for service businesses that generate leads in the middle of doing other work, not at a desk. It captures the contact and the context in the moment, so a lead picked up on a job site doesn’t depend on you remembering it after the job is done.
The problem
Service work generates leads constantly, and almost none of them show up at a convenient time to deal with them.
I do moving jobs in the Boston area, and it’s a regular occurrence to meet a neighbor or a relative of the client who says something like “oh, would love your help with this, are you free Tuesday?” I’m mid-job. I can’t pull up my schedule right there. Best case, I add their name and number to my phone and tell myself I’ll follow up. Sometimes they add mine instead. Either way, more often than not, nothing happens after that. Not because the interest wasn’t real, but because there was never a system underneath the moment, just a phone number sitting in a contacts list with no next step attached.
That’s the actual failure pattern for service businesses: movers, cleaners, contractors, consultants, anyone whose leads show up while they’re doing something else entirely.
How My MASH Card handles it
A quick share, whether it’s a QR code on a truck or a card link sent by text, captures the lead with a where-met note and puts it into a follow-up pipeline instead of a phone contact with no context. The follow-up status pipeline moves it from new to followed up to closed, so it doesn’t just sit there.
| Feature | What it does |
|---|---|
| Quick share / QR | Capture a lead in seconds without stopping the job |
| Where-met context | Notes exactly how the connection happened |
| Follow-up status pipeline | Tracks the lead instead of letting it go cold in your contacts |
| One-tap follow-up | Logs the action once you do have a minute to reach out |
Best for
- Movers
- Cleaners
- Contractors
- Consultants
- Independent service providers whose leads come from referrals and in-person conversations, not a website form
Not best for
- Businesses that only get leads through paid ads or inbound web traffic with no in-person component
FAQs
Can I capture a lead without stopping what I’m doing?
Yes, a QR scan or a shared link takes seconds and the follow-up can happen later.
What if I can’t check my schedule on the spot?
The lead gets logged with context, so you can follow up once you actually have your calendar in front of you, instead of relying on a name in your phone with no notes attached.
Does this replace a CRM?
For a solo operator or small team, it functions as the CRM. It also syncs outbound to NinjaPipe, DealDrive, Google Sheets, or a webhook if you’re running something bigger.
Is this only for tradespeople?
No, it fits any service business where a real conversation with a real person is how the work comes in.
Get your free My MASH Card
Free to start. No credit card required.